Course Description

This course is taught by social media expert Martin Brossman.

In today's more complicated sales environment, we have to be able to identify and connect with bridge-builders to move our sales process forward. In this course, taught by social media expert Martin Brossman and social influencing strategist Jerel Bonner, you will learn to find clients, create valuable relationships, and establish a win-win environment using your LinkedIn and Twitter connections.

Product Overview

Now that you have a LinkedIn profile, you’ve accomplished the first step to taking advantage of the powerful sales applications that LinkedIn and Twitter can provide.  To get decision makers to connect, you must create value to rise above the selling noise. Top performers know who the people are that can and will make introductions to those decision makers.


This class will deliver strategic tips for leveraging your online and offline connections on LinkedIn & Twitter. Participants will discover how to grow leads and expand prospects by making quality connections faster.  For example, you will understand how to identify and engage a prospect and their associates, as well as the teams that will use your services.


Applying this information will enable you to be seen as credible and informative in your industry vertical, resulting in more opportunities, generating better deals and increased conversions to satisfied clients for you and your company.  Martin Brossman and Jerel Bonner will help you unlock these valuable sales tools.

Related Courses

Who Should Attend

Anyone who is interested in growing their business using social media tools, including: Business Development Reps, Sales Reps, Sales Managers, Marketing Managers, Directors of Marketing, Directors of Sales,  and professionals in transition.

Attend and You Will Receive

Participants who successfully complete this course will receive a certificate of completion from NC State University.


Students should have a LinkedIn Profile created prior to attending class.  

Attend and You Will Learn / Expected Outcome

Expected Outcomes

Upon completion of this course, you will know how to enhance your social presence on LinkedIn, build social capital, establish a social selling routine and build a framework for a buyer’s journey.

Attend And You Will Learn

  • Creating and utilizing LinkedIn and Twitter connections
  • Maximizing LinkedIn connections with recommendations, endorsements, likes and posts
  • Maximizing Twitter connections with tweets and retweets
  • Using the LinkedIn and Twitter search features to target connections
  • Composing effective messages in LinkedIn and Twitter
  • Using additional social media tools to forward client relationships
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.