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Course Description

Snapchat has been a darling and a dog in the media but one thing is for sure, you can’t escape it’s reach and impact on an entire generation (mainly millennials, Gen Y and Gen Z). Snapchat is unique being that it is a mobile-only app, meaning it is tailor-made for the mobile-first user. Many leading-edge organizations have been using Snapchat to grow their awareness and revenue in an organic and fun way with this social network (both B:B and B:C brands can use Snapchat effectively).

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Who Should Attend

This course is for anyone interested in learning how to use Snapchat.

Attend and You Will Receive

Participants who successfully complete this course will receive a certificate of completion from NC State University.

Prerequisites

Bring to class:
  • Mobile device with the Snapchat app downloaded.
  • Something to take notes with (Notebook + pen or computer)

Attend and You Will Learn / Expected Outcome

Attend And You Will Learn

This course will guide you into how to actually use Snapchat (it was designed to NOT be intuitive). We’ll do hands-on content creation exercises, provide real world examples of how brands win with Snapchat, and create strategies of how each student might want to use Snapchat in their marketing and/or advertising efforts.

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