Snapchat has been a darling and a dog in the media but one thing is for sure, you can’t escape it’s reach and impact on an entire generation (mainly millennials, Gen Y and Gen Z). Snapchat is unique being that it is a mobile-only app, meaning it is tailor-made for the mobile-first user. Many leading-edge organizations have been using Snapchat to grow their awareness and revenue in an organic and fun way with this social network (both B:B and B:C brands can use Snapchat effectively).
Who Should Attend
This course is for anyone interested in learning how to use Snapchat.
Attend and You Will Receive
Participants who successfully complete this course will receive a certificate of completion from NC State University.
PrerequisitesBring to class:
- Mobile device with the Snapchat app downloaded.
- Something to take notes with (Notebook + pen or computer)
Attend and You Will Learn / Expected Outcome
Attend And You Will Learn
This course will guide you into how to actually use Snapchat (it was designed to NOT be intuitive). We’ll do hands-on content creation exercises, provide real world examples of how brands win with Snapchat, and create strategies of how each student might want to use Snapchat in their marketing and/or advertising efforts.