Learn how to gain marketing and customer service efficiency by building and implementing a custom chatbot. You will be provided with an understanding of the market value of chatbots; discussion will cover different ways they can be used and where are they most effective, essentially when customers get the information they want faster than a website search, phone call, or email. You will map out what makes an effective chatbot, one that solves customers' problems without burning internal time. Ultimately, you will learn how to save time and money, as well as how to increase the profitability of your company, by implementing a custom chatbot.
See specific content information below in "Attend and You Will Learn" section.
Who Should Attend
Business owners and web developers who want to gain the skills to develop a chatbot
Attend and You Will Receive
Upon successful completion of this course, you will receive a certificate of completion from NC State University.
Attend and You Will Learn / Expected Outcome
Attend and You Will Learn:
- The fundamentals of chatbots
- The intents and entities in natural language processing (NLP)
- How to perform common tasks in the Dialogflow interface
- To set up a chatbot and connect it to a Dialogflow agent
- An awareness of how chatbots could integrate into other marketing, sales and customer service tools
Applies Towards the Following Certificates
- Certificate in Digital Marketing Competency : Electives