Email Marketing for Business
TTS-EMKTFDM2-N





Official Program Description

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In this course, you will create a Business to Business Email Marketing Strategy that is designed to generate leads that will be sent to sales for qualification. We will plan an email drip campaign designed to nurture a lead that has come in via your website and we will storyboard the journey of this prospect based on how they discovered your website. You will plan the course of the journey based on the calls-to-action placed in each message and develop a metric that tells when it’s time for a sales representative to give them a call.

See specific content information below in sections "Expected Outcomes" and "Attend and You Will Learn."

Who Should Attend

This course is for business to business marketing professionals.

Attend and You Will Receive

Participants who successfully complete this course will receive a certificate of completion from NC State University.

Expected Outcomes

Upon completion of this course you will have created a business to business strategy.

Prerequisites

No prerequisite knowledge needed for this course other than knowing how to use the Internet and email.

Attend and You Will Learn

  • Understand the basics of email marketing with marketing automation
  • Develop an email nurture drip campaign
  • Understand the fundamentals of the Demand Waterfall approach
  • Understand email marketing sending strategies
  • Understand email marketing metrics
  • Analysis of email marketing metrics

Applies Towards the Following Certificates



Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.