Today, the number one way to advertise, market, sell, and post jobs is through digital marketing tools. To accomplish all of this successfully, you have to know so much more than simply using the tools. From rolling out a social media plan to selecting content to scheduling posts to analyzing results, you must fine tune your skills and stay up-to-date to be competitive when you work in the digital marketing arena.
When you earn the Certificate of Digital Marketing Competency Certificate, an employer knows that you have completed the Social Media Management and Marketing for Business Certificate plus additional courses designed to make you an expert in the field of digital marketing. In taking these courses, digital marketing experts Martin Brossman, Karen Tiede and others arm you with the knowledge and hands-on experience that will help you work effectively and efficiently with digital marketing tools.
To earn this certificate, you must take the Social Media Management and Marketing for Business Certificate plus six additional digital marketing courses offered through NC State University’s Office of Professional Development Technology Training.