Today, the number one way to advertise, market, sell, and post jobs is through digital marketing tools. And to accomplish all of this successfully, there is so much more to know than simply using the tools. From rolling out a social media plan, to selecting content, to scheduling posts, to analyzing results, those working in digital marketing arenas realize they must fine-tune their skills to be competitive.
The Certificate of Digital Marketing Competency lets an employer know that the certificate holder has completed the Certificate of Social Media Management plus additional courses designed to make them experts in the field of digital marketing. Digital marketing experts Martin Brossman, Karen Tiede, Greg Hyer and others arm their course participants with the knowledge and hands-on experience that will help them work effectively and efficiently with digital marketing tools.
To earn this certificate, take the Certificate of Social Media Management plus six additional digital marketing courses offered through NC State University’s Technology Training Solutions.